Friday, December 01, 2006

Culinary Metaphor Watch: Golden Globes Edition

Yes! GG hopeful Helen Mirren is a leafy green vegetable that might kill you! Or so Variety might like you to think. This image came in an e-mail linking to their Globes preview. When I clicked on Helen's face it took me to an article with this headline: "How do marketers switch from selling tasty tentpoles to fiber-rich fall films?" And a few paragraphs into the article: "In many ways, it's the difference between selling candy and spinach." Tentpoles might sell faster than deep-fried Oreos at the State Fair, depending on what they're dipped in, but I would say the distinction between summer and fall movies is more like the difference between Subway and Così. Both will fill your tummy but at Così you might encounter a few foreign words (does "gorgonzola" count as foreign?) and the clientele will be less likely to spill Sprite on the floor. Neither one is good or bad for you necessarily. Just like movies, food is essential for our survival. Even greasy meatball sandwiches are a suitable cure for hunger.

I give Variety a B- for Photoshopping and a D for culinary metaphors. Better luck next time.


Anonymous Anonymous said...

There are times when I often prefer a spinach salad to candy, both culinarily and cinematically. Obviously I buck the trend.

11:41 AM  
Blogger the chocolate doctor מרת שאקאלאד said...


12:10 PM  
Blogger mzn said...

Tentpole is showbiz talk for your summer blockbuster movies, the ones that gross hundreds of millions of dollars. It's an instance of Variety slanguage.

Incidentally, blogger has stopped sending comments to my e-mail inbox so I have no idea how long these have been here. Hm. Another reason to switch to the new blogger?

1:06 PM  

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