"The true teachings of Kabbalah have nothing to do with energy drinks"

Alongside I-94 south of Milwaukee is a ginormous billboard advertising this new beverage, a concotion containing high-fructose corn syrup, citric acid, artificial flavor, and "Kabbalah water," which followers of a rabbi-to-the-stars apparently use to purify themselves. Somehow I missed the publicity blitz that accompanied the product's rollout in April; here is a reasonable response. My response, perhaps less reasonable: feh!