Friday, July 28, 2006

DIY Coke

The Guardian:
Kate Rich and Kayle Brandon are bar managers at the Cube Multiplex, an "alternative" cinema in central Bristol. Opposed in principle to the business and environmental practices of the Coca-Cola corporation, the Cube bar has never served Coke. That doesn't mean there isn't a demand for it. "We'd tried Pepsi and Virgin Cola and various others too," says Brandon, "but they weren't really a positive alternative. They were acceptable, but they weren't Coke. And people really want Coke."

After conducting various taste tests, they felt the preference had less to do with flavour than the power of the brand. Any alternative they were going to offer had not only to taste almost identical but overcome the incredible pull of Coca-Cola's marketing. "Given that most of the Cube's customers come because they like the place's DIY attitude," Brandon explains, "one way of doing that was to make the cola ourselves."
The ingredients include:
Using food-grade essential oils, assemble 3.75ml orange oil; 3ml lime oil; 1ml lemon oil; 1 ml cassia oil (nb. reduce cassia content for next production); 0.75ml nutmeg oil; 0.25ml coriander oil (6 drops); 0.25ml lavender oil (6 drops); 0.25ml neroli oil (optional/removed due to high cost).

Using a measuring syringe, measure out the oils into a glass or ceramic container. Keep covered to avoid volatile oil fumes escaping. Then dissolve 10g instant gum arabic (equivalent to 22ml) in 20ml water (low calcium/low magnesium, Volvic is good) with one drop vodka - Cube uses Zubrowka. (Be aware that total quantity of vodka will be 0.0007ml per litre of Cube-cola).
It goes on. It's well worth reading start to finish. (via)

2 Comments:

Blogger the chocolate lady said...

Wasn’t there an episode of The Simpsons in which Homer was planning to make his own cola-substitute? I think he had an index card with the ingredients:
Water
Sugar
Bubbles
Secret ingredient?

Heh. Bubbles.

8:49 PM  
Blogger mzn said...

That brought a smile to my face.

Our little man won't drink soda water but he is fascinated by it and he calls it "bubbles." This evening he asked to smell my bubbles. When he did he made a face and quickly returned to eating his pasghetti.

9:02 PM  

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